I'm sorry, you don't really need the cloud. A Cloud alternative.

Tl;dr If you want to send files direct avoiding the Cloud, please try Seshi.io, it sends files direct between sender and receiver.

Are you looking for a Cloud alternative?

The Internet is rife with why you need the Cloud for your always online life. It's acronym galore with "IOT" (Internet of things) and odd terms like "Cloud Storage".

A lot of the time though, when you just want to send files direct to another person you really don't need the Cloud for that. With things like Seshi.io & Reep.io you can send files direct and for free.

What is the Cloud, anyway?

The Cloud is nothing but "someone else's computer". It's true, collectively "the Cloud" is much bigger, powerful and well orchestrated to store your data and provide "always on" services for you in your your daily life. However, it's not necessary. You already have all the technology you need in your own computer.

Of course, the Cloud is usually free or inexpensive, because we like FREE don't we? More on this later...

Why would you store your files on someone else's computer?

It's a valid question. Especially when you already have all the technology you need to send files direct in your hand or on your lap. It makes you stop. Then think, why can't I just send my data direct to the person I want to? Is a "Cloud" even needed?

Send Files Direct without the Cloud

Why, do we carelessly throw all of our information into someone else's computers? It's mad really. Yes it's cheap, we like convenience, but we're also not fools; When a service is free, you are the product. When a service is free, you are the product...

Cloud Alternatives

Don't get me wrong, geeks like me love "Cloud" but the term is too broad and meaningless these days. If your're a geek and want to know how these systems are built, look at openStack and Apache CloudStack for starters.

Returning to "You are the product"

But ultimately, we're overusing terms here. The big elephant in the room with Cloud are the topics consumers just aren't interested in. But wait, these systems happen to be the very reason they're free or inexpensive. These are: data collection, data mining, and increasingly, machine learning.

We don't program computers so much anymore, rather, we teach them how to do something and they get really good at at it.

Have you've ever asked yourself "how on earth can this service be free?". This is one way Cloud does make money, and, other than penetration pricing (which is really a race to the bottom) there's not many other ways to make money from Cloud. Unless your Rackspace or Zayo selling Cloud infrastructure of course! Think service not product.

All these activities ultimately exist off the back of Cloud computing. Don't get me wrong, it's really cool stuff: marketeers can make better marketing decisions by learning about trends in behaviour. Sometimes these decisions are made for them.

Did you know, for example, websites can be set to personalise their look and feel on-the-fly depending on who's looking?

Your friend may see a different version of an online shop to you, because the statistics show they're more likely to spend their money when the website looks this way compared to you, who will see yet another variant of the site. The site is optimised for how you tend to spend money. See Dayne Batten's article explaining how this works.

Why this matters

The end goal here is what Google calls "micro moments". It's all about being there when a customer needs something, getting it too them fast, and giving them a fab experience. Data collection, and ultimately the analysis of that data helps marketeers do better in winning on micro moments. But really, the traditional marketeers role is becoming less relevant, replaced by insight backed by data (not opinion), and automation from content experiments, automatically spotting important trends in data and acting upon them. Collecting data helps this happen. But do you realise how targeted this is?

Ads are shown to you far more intelligently than for just the term you searched for- it's based on (among others) your physical location and intent at the time, time of day, type of device, and even your gender, interests. Checkout automated bidding signals

These are all helpful in connecting you with what your looking for in a more efficient way. Nobody would want to trawl the internet of irrelevant pages until they found what they needed. Yet, I feel there's a disconnect between what people assume is done to make this happen and what actually takes place. It's fascinating.

Better and better tools are being made available which give insight into user behaviours- the marketeer isn't totally out of a job, the role is always shifting. If this is interesting to you, realise that today- companies are looking to compete on experience. Experience is really hard to make genuinely personal and automate.

What has this got to do with file sharing?

Do you really need all that stuff when you're just wanting to send files direct? I didn't think so.

My fascination with this led me to work on Seshi which lets you send files direct, from sender to receiver. It 'cuts out the Cloud'.

You could call it a Cloud alternative. But really it settles an itch I had to make something with as little barriers to entry as possible, I was always loosing memory sticks, and I was tired of being told to "Install our app" when I visited file sending websites or "Get an account for pro features" etc. If Seshi is good, people will use it, if not, it needs to improve. Because Seshi sends files direct, our running costs are incredibly low, so we don't need to beg for installs or accouts, if you are looking to try something new then give Seshi a try and tell people- because we do need budget for that.

Who cares about online privacy & security? Some countries appear to care more about this than others.

P.S If you're interested in what Seshi does track, it's Locations, file types and file sizes sent. This helps with where to focus optimising and frankly stats are fun to look at. We don't track filenames, content or users. In fact we can't track data or users because we don't store your files from the beginning or require an account.